commercial export strategy
Our achievements
business and context
French SME in the interior design sector, manufacturer of top-of-the-range bath and sanitary products.
15 employees
1.5 M € turnover, 70% of which is exported under "private label" via two major principals.
Their will:
So far, the company has successfully managed incoming export requests without structuring a real internationalization process. They therefore wish to organise their international development more clearly.
ISSUES AND IMPLICATIONS
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The company's turnover is closely linked to orders from the two major customers who represent the ¾ of the company's export turnover: Need to structure its export approach in order to reduce dependence on these two major customers while maintaining its activity on the markets it is prospecting in the future.
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Very strong competition with French competitors who already have a strong international presence: Finding the right formula between the company's resources, its need to develop internationally and this competitive aspect.
SOLUTIONS
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Tailor-made support to define the strategy (export diagnosis, export structuring, market, sectorial and competitive studies, choice of markets, definition of the strategy with means and methods).
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Protecting the company against the risk of failure through prospecting insurance
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The company's marketing tools have been updated
RESULTS & outcome
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A business plan including a 5-year turnover table, a table of capital expenditures
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Tailor-made monitoring dashboards to track the progress of the actions carried out in relation to the objectives set.