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training

Our achievements

BUSINESS AND CONTEXT

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PME , designer-creator-publisher of top-of-the-range furnishing textiles.

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9 employees 

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7 000 000€ turnover  
 

Their will:

Training of the teams

ISSUES AND IMPLICATIONS

The company wishes to train its sedentary and field sales teams, France and Export in order to improve commercial efficiency, optimize inter-service flows in order to achieve excellence in the relationship with its customers.

SOLUTIONS

  • Commercial audit: individual and collective exchanges. 

 

  • Theoretical and practical training on the following topics :

 

  • Corporate presentation with visual support in the form of a pitch in French, English and German.

 

  • Organization of sedentary and field prospecting.

 

  • Preparation of customer appointments (trade shows, travel, customer visits and prospects.

 

  • Follow-up of appointments and writing of reports.

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  • Recruitment, animation / challenge of a network of agents.

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  • Management of the administration during the trips.

 

  • Specificities related to the world of Luxury and market niches (selective product positioning, terminologies and attitudes).

 

Coaching:

  • Situational analysis, case studies related to problems encountered in the company, corrective actions, follow-up of actions taken.

 

  • Know how to manage a team and become a leader.

RESULTS &
outcome

  • Drafting of an anonymous collective report and a report of recommendations following the commercial audit.

 

  • Half a day of performance/theoretical training by theme and half a day of practical training by theme (case study).

 

  • Half a day of coaching by theme allowing the implementation of corrective actions.

 

  • Support during customer appointments.

 

  • Individual and collective evaluations (by department) before/after interventions.

 

  • End of mission debriefing .

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  • Reinforcement of each person's strengths.

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  • Acknowledgement of continuous improvement both individually and collectively.

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  • Creation of an inter-team synergy essential to the development of the structure.

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  • A real increase in the skills of each of the teams.

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  • The development of automatisms oriented in favour of business development, visible in the significantly improved results of a satisfaction survey conducted among the company's customers and partners in 2018.

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