digital communication
Our achievements
business and context
SME in the cosmetics sector, French creator and manufacturer of hair and beard brushes, labelled EPV (Entreprise du Patrimoine Vivant) with a know-how since 1875.
26 employees
2 400 000€ turnover
The company anticipates a drop in turnover in France and expects strong growth in exports, a conviction and vision acquired thanks to promising results in terms of increased export turnover achieved through opportunism.
The existing website is aging and exists only in French.
Their will:
Optimiser les moyens financiers sur les outils de communication afin d’accroitre sa lisibilité, générer des leads, et permettre au service commercial France et Export de prospecter et développer le CA rapidement.
ISSUES AND IMPLICATIONS
In a short period of time, it is a question of taking over and making maximum use of the existing elements in the company (photos, product catalogues).
The company's products are top-of-the-range, it is necessary to appropriate the codes of luxury.
SOLUTIONS
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Audit and analysis of existing marketing tools.
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Advice on the redesign of content and presentation visuals, highlighting added value, competitive advantages and differentiating elements.
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Realization of videos and factory photos.
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Creation of a new website in FR, English, German and French.
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Preparation/training in English presentation pitch.
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Preparation of a prospecting insurance file allowing the financing of marketing tools.
RESULTS & outcome
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Video and photo editing by mixing existing elements and new shots.
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Website that integrates the codes of luxury, made with a template to avoid the costs associated with the development of a custom website.
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Creation of a monitoring guide allowing the management of the site to be taken over internally.
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Increase in the number of incoming leads.
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Email campaign opening rate of over 18% with direct lead generation following the campaigns.