coaching
Our achievements
BUSINESS AND CONTEXT
Belgian TPE in the creation and development of an innovative product in the field of cold chain and logistics.
2 partners
200M€ turnover
The managers have a rather technical profile and little knowledge of export development.
Their will:
The company would like to be supported in its internationalization and thus develop its sales both in France and abroad.
ISSUES AND IMPLICATIONS
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Their product is innovative and therefore there are no models to follow for the internationalization process as there are so many possibilities and potential markets.
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The company needs to work on its competitive advantages and have a clearer view of the competition.
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The company needs a methodology to structure its approach and to understand which is its best target.
SOLUTIONS
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Work on the company's offer and knowledge of its competitive advantages: Use of tools such as the primo-export path conditions for success and steps to get there and the diagnosis to structure the approach.
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Study of the competition and the players via internet searches of targets, trade fairs and events.
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Exchanges and pragmatic advice making it easier to find qualified targets
RESULTS &
outcome
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A better knowledge of international prospecting techniques.
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A refocused strategy with concrete actions to develop the brand.
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Better knowledge of the competition and its competitive advantages